Importance of Lead Validation in Internet Marketing

Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management.

The Critical Importance Of Lead Validation In Internet Marketing

When it comes to reaching customers through Internet marketing, you don’t ever want to be in a position of having to guess at what you’re doing. However, many businesses using lead generation websites are doing just that without realizing it because they don’t take the critical step of validating their conversions.

As it turns out, nearly half of website conversions aren’t true sales leads, but instead things such as job applications or customer service inquiries. Without knowing which sources are generating more true sales leads and fewer of those dead ends, businesses run the risk of flying blind and making guesses without realizing it.

The following presentation outlines precisely why lead validation needs to be a component of your Internet marketing lead generation campaign. Don’t put yourself in a position where your campaign is just guessing.

Aaron Wittersheim is Chief Operating Officer at Internet marketing agency Straight North.

Importance of Lead Validation Study by SEO
Services Provider Straight North