The rules of SEO apply to all organisations. Once the goal has been identified, it’s my job to move visitors towards it. A blend of great content, targeted outreach, flawless technical SEO and staying on the right side of Google’s quality guidelines is the route to success.
If you’re a B2C company, I can measure the pathways your customers – and more importantly, visitors who stop short of becoming customers – take to reach the purchase stage. I’ll advise on streamlining the pathway, but also on ways of creating a more attractive site for humans as well as search engine spiders.
If you’re looking for custom from other businesses, the principles remain but in the absence of a shopping cart and checkout, the targets will more than likely be telephone enquiries, conference signups and such like. I have the skills and the technology to measure and optimise all forms of conversion.
But don't take my word for it - see my references.
What can I do for you?
My digital marketing services range from SEO, to PPC to campaign development and management. I'm strictly white hat when it comes to boosting your rankings in the search engines and have ethical policies for marketing your brand online.
From Account Audits & Coding to Custom Reporting, I can help to capture the essential data needed to gains useful and actionable insights to boost your business.
I run Mobile Optimisation Audits to find out how to improve your mobile rankings. During these we will review the technical necessities such as 'responsive design', identify mobile-specific content and PR & outreach opportunities, and integrate more closely with social media.
PPC Advertising is renowned for being a highly profitable way of increasing traffic to your website. However, if not managed correctly, PPC can rapidly eat at your cash flow & profitability.I will find the correct audience for your company and make sure you are getting the most out of your PPC spend.
SEO Audit & Review
A solid marketing strategy is key to ensuring your brand and website gets the exposure it deserves. Your strategy should start from the very beginning with the brand itself and then incorporate various methods and ways of delivering your material to your target audience. I’ll review your current SEO work to identify the strengths, weaknesses and opportunities for you.
Content is critical to getting your business in front of today’s consumers. Whether it is brand positioning you are looking for or perhaps dive into some competitor research, a thorough & considered strategy is essential to reaching your content marketing goals. Let's find out how I can help to improve your business performance with content.
Conversion Rate Optimisation (CRO)
CRO is geared towards making it as easy as possible for customers to find your business online. I will take a comprehensive look at the entire customer journey and eliminate any barriers that could make it difficult for your customers to convert. We'll than plan, build and launch tests to identify the most effective combinations, layouts and design of pages & elements.
Free website audit
Check how is your website performing. Find out about broken links. Boost your SEO ranking. Receive an actionable feedback to your email!Check my website