Today, marketing must be more than occasional campaigns and sporadic SEO improvements. Your business must aim to engage audiences in conversations that will bring value to your business: combining techniques from content and social media, to conversion optimisation.
Over 10 years I've been helping my clients to define and refine a solid, ongoing marketing strategy that can lead them to commercial success. But don't take my word for it - see my references.
What can I do for you?
Affiliate marketing
Affiliate marketing can be fantastic for increasing exposure and improving brand awareness, allowing you to develop a strong image and make a lasting impression on potential customers. Affiliate marketing is based on performance, unlike other marketing channels where you pay for users to see your ads or to click through to your site, you only pay when a user converts on your site. Which means it can bring you an amazing ROI.
CONTENT MARKETING
Content marketing is an integral part of all digital campaigns, resulting in great brand exposure, improved reach and higher search rankings. Compelling copy will convince customers that you’re the best out there. But, my campaigns go beyond seductive sentences alone. I can help to add eye-catching visuals that deliver: from video and animations, to photography and infographics.
CONVERSION OPTIMISATION
Data-driven focus on iterative improvements and user experience (UX) means your visitors are more likely to stay. We’ll agree KPIs together, and work towards increasing key metrics. As certified Google Analytics professional, I can extract actionable recommendations from complex data. Using advanced segmentation, funnel visualisation, A/B and multivariate testing, I can help to identify what works and improve campaigns to raise conversions.
PROMOTION AND SOCIAL MEDIA
As seasoned marketer, I can help you distribute key content, selecting the digital channels that reach the people who matter, with messages they can’t ignore. Let's use creative social media campaigns to reach out to your audience, and transform influencers into brand ambassadors: from Facebook, Twitter and LinkedIn, to Youtube, Pinterest and SnapChat.
SEARCH ENGINE MARKETING
Search Engine Optimisation (SEO) is a targeted, cost-effective route to market, as it focuses on the prospects who are actively looking for your services. As Google Accredited Partner, I can apply many years of intelligence from working on successful search campaigns to raise your profile for relevant keywords.
Lead generation
Inbound and outbound lead generation campaigns include the full works. I use a clever combination of event promotion, content marketing, outreach, SEO, email campaigns and more. It just depends on your needs. Mixing all the elements of inbound and outbound marketing, we can together create a unique voice for your business, a strong reputation and a lead generating website.
